Tories in a PR Pickle over Spotify ?

There was a story going around last week about the Conservative party buying up ads on Spotify.

For the uninitiated, Spotify is a streaming internet music service funded by advertising. The user selects a play list or a type of music that they would like to listen to to and hits play. Periodically the user hears some advertising, or they can pay for an ad free service.

Here’s an example of some of the coverage it garnered at the time, mainly from the tech and music media. A story from PC Pro

Tories to campaign on Spotify

The Conservatives are to campaign on Spotify, as the party reaches out to tech-savvy voters.

The ad will feature Tory party chairman, Eric Pickles, lambasting the Government’s handling of the recent economic crisis, and urging listeners to vote Conservative at the next General Election.

It resurfaced again yesterday, this time the coverage was of a somewhat different tone. Here’s auntie beeb :

Tories stop music to woo voters

Conservative chairman Eric Pickles will apologise to music lovers later – as he interrupts their favourite tunes to ask for their vote.

Mr Pickles’ distinctive Yorkshire tones will interrupt music to attack the government over the economy.

Somewhat harsher, I think you’ll agree. Now, instead of ‘buying ads’ Pickles will ‘interrupt music’. Damn you, you Evil Tory fun spoiler !

Some folks have suggested that the article displays the BBC’s bias against the tories. Let’s see what the Times has to say

A 45-second message from the Conservative Party chairman, in which he interrupts listening pleasures to attack Gordon Brown’s ‘reckless spending’, is the latest attempt by politicians to get their messages across to the digital generation.

Hmm, spookily similar. Looks like we have a fine example of cut’n’paste journalism, which means there should be a press release a couple of clicks away. Yup.

The Conservatives are launching a bid to woo young, internet-savvy voters by advertising on digital music service Spotify.

A 45-second message from party chairman Eric Pickles will interrupt listeners’ choice of tracks to criticise Gordon Brown’s “reckless spending”.

Ouchies. Possibly time to sack the PR firm who wrote that. “interrupting” is a much poorer choice of words than “advertising”

Possibly also time to sack whoever came up with the idea in the first place, here’s a sample of Spoitfy users response to hearing repeated ads :

The ‘alcohol-know your limits’ one is so smug it makes me want to punch my monitor. I have to turn the volume down fully, and this is from someone who doesn’t even drink!

Joanathan was such a ****. If he’d hung around longer, I would to have had to construct some sort of effigy of him, then savagely beat him to alleviate my anger whenever an ad came on.

I can’t wait to see how they react to Pickles.

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